Fabletics is a athletic brand that has been on the market since 2013. Since it first appeared, the brand has turned into a company worth more than $250 million dollars. Some of this is in part due to Kate Hudson who signed on in the beginning to be the spokesperson for the company. She helped to turn this one idea into a million dollar business all without having any prior knowledge of how a business worked.
Kate Hudson is quite honestly one of the most reliable celebrities there is out there. She is able to be related to because she is so honest in everything that she does. For this reason, TechyStyle knew that it was her who would help them to reach a wide audience when selling their new athletic wear.
The reverse showroom technique allows users who shop on the internet the ability to order their clothes from a virtual showroom. Similar sites like Amazon use the same technique to sell their products. Stores like this are able to reach wider audiences because they pay less to employees than a local superstore. You are able to also order from a wider selection of merchandise than you would if you were to travel to your local store.
When TechStyle first came up with the idea to market a selection of athletic wear, they decided to reach out to Kate to bring her in for discussions on what she thought of the idea. Kate being the workout guru that she is, she knew that there was good thought in the idea. She herself works out daily and has had to struggle with the idea of wearing the same type of workout wear everyday. She knew how difficult it was to wear something to the gym that was stylish as well as flexible enough to workout in day after day.
From the very beginning, Kate knew there was a profit to be made in this area. She knew that it would be a product that would reach thousands of people. From the first step up until now, she has remained in close connection throughout the whole process of creating Fabletics. She helps to come up with the ideas that helps to market the gear that they make.
Kate was also responsible for coming up with the idea to create a Lifestyle Quiz which helps customers choose what styles are good for them. It will help them to determine which outfits are best for their style and keeps the results on file for any future orders a customer may place when ordering more Fabletics.