Kate Hudson founded Fabletics with the goal of providing fashionable, high-quality athletic wear at an affordable price. The company has skyrocketed to become the unicorn of the fashion industry. A unicorn is defined as a startup that breaks the mold and sees major success, as well as sets the bar for other startups to follow. Fabletics was founded just a few short years ago, but has since seen major success and has become a household name. The company has garnered over $250 million in sales and boasts over one million members that receive athletic wear from Fabletics on a monthly basis.
The sales model is unique in the fact that it chooses to use a membership model, rather than putting its entire inventory online for individual purchase. Members who sign up pay a monthly amount to receive a full outfit from Fabletics delivered to their doorstep. The membership model has been crucial to Fabletics’ success. While most companies try to achieve success by building a wealth of physical stores and hoping the buyers come, Fabletics chose to give members the entire showroom experience in a digital world.
This is called the reverse showroom model. Instead of spending the overhead funds to build a fleet of physical locations, Fabletics has chosen to create a unique reverse showroom for its clientele. The reverse showroom means that the entire buying experience of purchasing from their brand exists in the online world instead of inside of a physical store. In fact, Fabletics has only a handful of retail stores built in choice cities.
When you visit Fabletics’ website, you are treated to an online experience tailored just to your personally needs. Website visitors are encouraged to take a unique Lifestyle Quiz the moment they visit the website for the first time. The Lifestyle Quiz asks a few simple (and fun) questions such as where you like to work out, what types of exercise you like to do and your sizing information. After completing the quiz, every piece of Fabletics athletic wear you see is tailored to your specific preferences and sizing information. The reverse showroom model allows the shopping experience to be highly personalized. It also allows people to view the items without ever having to leave the comfort of their own home. This style of shopping is greatly appreciated by Fabletics members, many of whom have highly busy schedules and wouldn’t have time to make regular trips to a retail location.
When a new workout clothing brand makes comfortable clothes for women, word spreads fast. When they make the clothing affordable, word spreads even faster. Recently Kate Hudson, one of the most famous actresses in Hollywood, lent her star power and brain power to Fabletics. Fabletics is only a few years old but already it is the top name in athletic leisure clothing.
While it may be only four years old, Fabletics has only grown. Increases in sales have averaged 25% annually with no sign of stopping. Word of mouth has proven to be the secret, earning the company a loyal following. Other celebrities count themselves as members of the brand as well. Recently, chart topping singer Demi Lovato collaborated with Kate for a line of clothes for Fabletics.
Because of how easy it is to relate to Ms. Hudson, a woman who is known for being down to earth and honest, the two men who founded TechStyle Fashion Group knew they wanted to partner with her when they decided to bring new life to the athletic leisure clothing world. At the time it was nothing but boring colors and badly fitting outfits. Don Ressler and Adam Goldenberg paired up with Ms. Hudson to change that. As the face of the company, Ms. Hudson has been involved from the beginning. Her input on marketing, advertising, budgets, and designing has helped the company become an international powerhouse.
Fabletics memberships span across the globe, driven by women who want to feel comfortable and look good while improving their bodies. The company has risen to the top of the field because of beautiful, well made workout clothes. It has stayed at the top because of how wearing the clothes makes women feel. The clothing Fabletics produces makes women feel beautiful because it makes clothing for women of all shapes and sizes.
Another reason Fabletics is a stand out name is ease of access. The first step of membership is a simple quiz. It consists of matching the workout gear to the woman. After taking the quiz, a member can then shop online or go into a local Fabletics store, with more locations added every year. The results of the quiz are saved and their preferences will be easily accessible in either place, online or in store. The business model that Fabletics follows is extremely successful and only looks to get better with time, since keeping the customer happy is their goal.
Fabletics is the ultimate company that is taking over the world of ecommerce fashion. Trying to overcome and be on the same record as Amazon, Fabletics is taking a whole new idea of business and taking it up a notch in a while new way. This site is going to change how women shop for their activewear on the net and in person. Kate Hudson is the woman who backed up with this brand to create a place where women can find top quality clothing for their active lifestyles in a place where bargains are more than a possibility.
The site is completely based on a membership design, as it allows for people to join for a small fee. This fee allows for the site to bring the best companies into one location and provide the best fashion at the best prices. Fabletics is a site that works together with Kate Hudson to help provide bargains from quality brand names.
A small little tactic makes this business model almost unbeatable by any other ecommerce business in the industry today. The biggest issue that businesses have to deal with is the problem where people showroom the clothing and they try it on only to end up leaving minutes after. It’s very stressful how this happens, but Fabletics is looking for a way to make their in person offline stores do something that benefits them. Using a strategy called the reverse showroom technique. It’s gonna simply be a way to allow for current members to try clothes on and get to put that item into their online shopping cart if they want to buy it at a later time.
It also can increase their members list because you do need to be a member, and new visitors can join in and try the new clothes and then become a member. In the end, they don’t care whether you buy in the store or online; they know that people have different ideas of how to shop.
Biggest Benefit To Using Fabletics
The reason why this site is one of the best is because they bring great fashion straight to you for a low monthly fee. They provide an exclusive type of treatment that could truly benefit you and give you a fun opportunity to get the best prices from brands that otherwise wouldn’t offer a very affordable set of activewear for women. You get to receive great updates alongside wonderful offers that you would never hear about.
It is nearly impossible to create a fashion brand in this year, but with celebrity Kate Hudson jumping in on the train and a growing ecommerce brand that could transform the company, they know how to bring people in. They are changing the way fashion industry brands work by updating their data science, enterprise technology, providing exclusive product, and providing customers with the best clothing for activewear. Only time will tell before this fashion brand is on the same level as Amazon, and they are on track for more.
Fabletics is a athletic brand that has been on the market since 2013. Since it first appeared, the brand has turned into a company worth more than $250 million dollars. Some of this is in part due to Kate Hudson who signed on in the beginning to be the spokesperson for the company. She helped to turn this one idea into a million dollar business all without having any prior knowledge of how a business worked.
Kate Hudson is quite honestly one of the most reliable celebrities there is out there. She is able to be related to because she is so honest in everything that she does. For this reason, TechyStyle knew that it was her who would help them to reach a wide audience when selling their new athletic wear.
The reverse showroom technique allows users who shop on the internet the ability to order their clothes from a virtual showroom. Similar sites like Amazon use the same technique to sell their products. Stores like this are able to reach wider audiences because they pay less to employees than a local superstore. You are able to also order from a wider selection of merchandise than you would if you were to travel to your local store.
When TechStyle first came up with the idea to market a selection of athletic wear, they decided to reach out to Kate to bring her in for discussions on what she thought of the idea. Kate being the workout guru that she is, she knew that there was good thought in the idea. She herself works out daily and has had to struggle with the idea of wearing the same type of workout wear everyday. She knew how difficult it was to wear something to the gym that was stylish as well as flexible enough to workout in day after day.
From the very beginning, Kate knew there was a profit to be made in this area. She knew that it would be a product that would reach thousands of people. From the first step up until now, she has remained in close connection throughout the whole process of creating Fabletics. She helps to come up with the ideas that helps to market the gear that they make.
Kate was also responsible for coming up with the idea to create a Lifestyle Quiz which helps customers choose what styles are good for them. It will help them to determine which outfits are best for their style and keeps the results on file for any future orders a customer may place when ordering more Fabletics.